The media, with its content, advertisements, news, and constant suggestions for what series to watch, are they really communicating something to us? Or rather than communication, are we receiving commands?
A controlled flow of information that hides or reveals content based on algorithms or the money behind an advertising campaign and its reach.
I believe that calling them “media of communication” is, in a way, a misleading term. Because, in reality, there is no dialogue, no real connection, only a carousel of visual consumption designed to capture our attention at any cost. Calling that “communication” seems to strip away the true essence of a process that is deeply human and vital.
I appreciate that my devices suggest things to watch or consume. But I wonder, when will I get the chance to discover, for example, songs or movies from 30 years ago, if the algorithm only shows me what's “new” and sponsored?
Access is filtered, directed, and conditioned, and that limits, controls, and weakens genuine discovery.
Trying to label the phenomenon of social media, sensationalist news, multi-million dollar series, and human interaction through a screen as “communication” feels like a stretch. It's like comparing the experience of walking through a bookstore and choosing a book to simply scrolling through a catalog on Amazon. The essence of discovery, the emotion of the experience, is missing.
As a 3D artist, I understand that at first, we need to use advertising to promote the stories we work on. But my true wish is that, after watching our films, they are powerful and moving enough that people will naturally talk about them with their friends and families. That our stories become part of that real communication, the kind where emotion and passion are passed from one person to another.
I want to be part of real, organic communication, not one based on disposable consumption.
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